Yantrava dogfood · Rooted
How Castle fixed a Rooted reel
Rooted’s original plant-care reel scored 34 / 100. Castle named the weak hook and pacing, prescribed exact fixes, and the revised cut scored 89 / 100. This is the business transformation we built Castle to enable.
Before / After
Original reel
34
Won't travel
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Revised reelFIXED
89
Viral-ready
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The diagnosis
Per-factor breakdown
KeyHook Salience+73
KeyEmotional Intensity+64
Curiosity Gap+60
Narrative Transport+53
The lift
Before → After
Projected impact · live Rooted run pending. Numbers marked [projected] are model estimates.
Virality score
89from 34
+55
Hook score
90from 28
+62
Factors improved
8
+8
[Projected] Based on Castle’s scoring model, a virality score of 89 correlates with 3–5× higher completion rate and significantly improved algorithmic distribution vs. the original 34, consistent with published TikTok/Reels ranking research. Live performance data will be added post-publication.