Analytics

See what's working.

Spot the creative patterns and ad metrics that move the needle across your brand's posts and campaigns.

Meta performance

Connect a Meta ad account to see ROAS, spend, and AI commentary.

Key metrics

sample data

ROAS

3.4×

Spend

₹1.0L

CPM

₹84

CTR

2.8%

Spend by channel

sample data

sample

₹1,00,000

total

Instagram Reels₹42k

Facebook Feed₹28k

Stories₹18k

Audience Network₹8k

Messenger₹4k

Spend over time

sample data

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No ad account connected

Enter a Meta ad account ID above. Castle pulls ROAS, spend, CPM, and CTR with period-over-period deltas.